CUSTOM TITLE SPONSOR OF LCR HONDA AT MUGELLO GP

CUSTOM TITLE SPONSOR OF LCR HONDA AT MUGELLO GP

CUSTOM TITLE SPONSOR OF LCR HONDA AT MUGELLO GP

CUSTOM TITLE SPONSOR OF LCR HONDA AT MUGELLO GP

This weekend the MotoGP “circus” heads to Tuscany, at the magnificent Mugello race track, for the sixth round of the 2016 calendar. The breath-taking panorama, the race track layout, and the warmth of the Italian crowd make this round one of the most spectacular and appreciated of the season. For this occasion Custom Spa (the Italian company that is worldwide leader for hardware and software solutions, in Retail, Industrial, Ticketing, Aviation, Gaming and Mobile segments) will be the Official Title Sponsor of the event branding Cal Crutchlow’s RCV bikes.

Carlo Stradi (Custom S.p.a. President): “The main target of this important collaboration is to create real and strategic synergies with the LCR Team, optimizing the communication activities and developing a Custom Experience capable of infusing our message. Not only the brand awareness but the sharing of unique emotions, values, goals and difficulties to solve together like a Team… this is the way to success. With our technology, programmes, solutions and sporting principles we want to attract a young audience as well as exciting our reference audience”

#35 Cal Crutchlow: “First of all I want to thank Custom for supporting me in my second season with the LCR Honda Team. Mugello is a special race for me and a place I really enjoy a lot, so I can’t wait to ride here. I’ve got a lot of fans in Italy which is always good, and I’ve got a house not too far away from the racetrack so it’s almost like a second home race for me. It’s also one of my favourite circuit layouts, and have taken some good results there in the past. It’s an enjoyable circuit for anyone to ride, not just a MotoGP rider. I’m looking forward to the whole weekend with a positive frame of mind and am hopeful that we can have a much better weekend there.”

Lucio Cecchinello (LCR Honda Team Principal): “Mugello GP is always a packed and unique event. “Custom” will be amongst the protagonists of this important weekend for LCR Honda Team and I want to deeply thank Mr Carlo Stradi for believing in our project and in Cal. On our side we will do our best to create a mind blowing experience for the Custom guests this weekend”.


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